This opinion demonstrates that formal equality is a key concern of the same-sex marriage debate. Furthermore, saw the failure of several Bills which sought the introduction of same-sex marriage at both the State and Federal level. Rosenblum has commented on the increased juridical visibility of but-for queers and the legal gains they have won; however, he criticises that these people have been unable to adequately challenge heterosexism since their acceptance is predicated on being as much like normative heterosexuals as possible On the basis of their empirical research Jowett and Peel argue that formal equality is a motivating factor for the same-sex marriage movement, noting that a likely incentive to engage in these unions would be security, since LGBT people have heretofore lived and continue to live with a very real threat of discrimination. These two strategies thus seek to contribute to a shift in the public perception of homosexuals, homosexuality, and same-sex relationships. Li, Xigen, and Xudong Liu. Oxford University Press, Media Representations of Normal Gays In Australia, the normalcy of same-sex relationships has been advocated perhaps most obviously in television adverting. Coming Out and Fitting In: Another avenue is advocacy. Another American sitcom, The New Normal, features a white gay couple one is Jewish who also share a home, are in a long-term monogamous relationship, and who both have careers. More or Less Together: However, it is not the only concern.